After having already invested in a VR roller coaster equipment at their FEC,
Adventure Sport Innovation noticed a decline in interest and were hoping to find another platform that could offer different VR experiences without requiring another large investment. "That's when Impulse Machine reached out to me," says Molloy, "We are generally open to any kind of experiments, so I decided to give [Impulse Machines] a try." Most other solutions that Adventure Sport Innovation was offered were not free, required additional expenses for marketing, and charged each EC/FEC a fee to even
acquire the content to show.