Next-gen shopper insights
Retaility - a turnkey platform for conducting shopper studies in virtual reality, based on physiological feedback and machine learning methods.
Virtual store allows brand not only to demonstrate products in a unique and innovative way, but also provides users with a gamified e-shopping experience. Explore products, take them off the shelf or just smash the entire store - only you decide how to deal with the interactive environment while the brand receives more information about customer behavior.

Virtual reality allows to simulate almost any store concept from a local grocery up to a superstore with any shelves configuration and layouts. High-tech game engine UE4 ensures photorealistic graphics quality so that users could really immerse in shopping experience.
Our platform includes pre-built POS of every type - from local groceries up to superstores. Whether you want to just test new SKU layout by yourself or you are interested in testing the whole new store design concept - we got your back with two research options:




RETAILITY
Retaility design kit
Customised retail environment
Independently simulate and visualise shelf layouts - you can arrange them and choose their size, place SKUs on the shelves choosing from existing models from the base or importing yours and immediately test them on respondents in VR.





Customised retail environment allows you to unleash the full potential of VR and visualise any complex concepts - we will customise any of store designs from our library and develop new units for your research needs. Customisation also enables next-gen insights - you can add galvanic skin response and EEG data to your studies.








RETAILITY RESEARCH STATION
Mobile research station with 4 VR-headsets and high-performance PCs ready to extract crucial insights from any VR environment option provided by our platform. The whole station
is fully controlled with an operator's tablet included
in the package. All you need to get next-gen insights is a space (min. 50x50 ft.), power outlet and internet connection - just plug the station in and immerse in VR retail environment. Save money on labor costs, installation and assembly - it takes no more than 30 minutes!

Retaility research station is available for rent and purchase
with "Retaility design kit" or customized VR retail environment depending on your research needs.


Mobile research station with 4 VR-headsets and high-performance PCs ready to extract crucial insights from any VR environment option provided by our platform. The whole station
is fully controlled with an operator's tablet included
in the package. All you need to get next-gen insights is a space (min. 50x50 ft.), power outlet and internet connection - just plug the station in and immerse in VR retail environment. Save money on labor costs, installation and assembly - it takes no more than 30 minutes!

Retaility research station is available for rent and purchase
with "Retaility design kit" or customized VR retail environment depending on your research needs.


Folding side covers back
The station is transported to the site
with pre-uploaded option of VR retail environment
Plugging into a socket and powering the station
Connecting 4 helmets and additional equipment (if available)
Conducting diagnostics using a tablet
The equipment is ready for the research, the total equipment preparation time is 25 minutes
~2 minutes
~2 minutes
~15 minutes
~5 minutes
Type of selected item
SKU
Order of choice
Categorization of selected products
Attention heatmaps
Virtual Store Route
(if there's enough space for movement)

25%
cheaper
50%
faster
* In comparison to conducting a similar study
at a real store

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A unique, fully automated platform
for conducting shopper research


Next-gen insights and top-quality data unattainable during traditional studies.
Full freedom - utilise VR to visualize any design concepts and implement any shopper quests.
Both quantitative or qualitative methods available.
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Flexible conditions - create your own shelves or request customized VR-environment, rent or purchase research station.
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Compliance with all safety guidelines - less staff on site and fully sanitized equipment for each respondent.
Express studies on shelf layouts - arrange them and choose their size, place SKUs on the shelves choosing from existing models from the base or importing yours.
Complex studies on customer behaviour. We bring to life any store/shelf/POSM concepts and customize everything at your discretion.
Eye-tracking
Eye-tracking, skin galvanic response data, EEG data
Rent or purchase
Retaility design kit
Customized VR retail environment
Ideal for
Add-ons
Retaility research station use options
Ideal for
Add-ons
Retaility research station use options
Rent or purchase
4 high-performance computers
Core i5 8400 2.8 Ghz / 16 Gb RAM / 256 Gb SSD / GTX 1070 8 Gb
4 HTC Vive helmets
Update rate - 90 Hz / Resolution - 2160 × 1200 / Fields
of view - 110 degrees / Vive Deluxe Audio Strap
BCI kit based on dry electrodes to monitor brain activity during research
7 EEG channels / Amplifier working band width 0-80 Hz / Sampling rate for each channel 250 Hz / ADC resolution is 24.
4 EyeTracking kits for building heatmaps
and customer activity

Fields of view - 110 degrees / Accuracy class - high / Simultaneous tracking of both eyes
Front
Back
Operator's tablet
Mini server for managing and storing research data
Core i5 8400 2.8 Ghz / 16 Gb RAM / 256 Gb SSD / GTX 1070 8 Gb
High-performance Wi-Fi router for internet connection
and providing on-site communications

Unmanaged switch

Stand
All equipment is certified. Additionally, the kit includes a set of mobile curtains that allow you to split the zones of VR tracking.
Bactericidal emitter
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